How to Gift the Perfect Present

Giving a gift is about more than the item itself — it’s about the thought, care, and intention behind it. A well-chosen present can show someone they’re truly seen and appreciated. But how do you create a gift that feels personal, special, and memorable? Here are some tips for gifting with heart, with subtle inspiration from Ruby Tulip & Co.’s curated collections.

The first step is to think about the person you’re gifting. Consider their personality, daily routine, and little joys. Are they someone who loves quiet moments of self-care, enjoys sweet treats, or has a soft spot for pretty stationery? By focusing on the recipient first, you can choose gifts that genuinely resonate with them.

Once you know who you’re shopping for, start with a “hero” item — the piece that sets the tone for the rest of the gift. For someone who enjoys relaxation, a fragrant bath product can become the centerpiece of a thoughtful bundle. For the person who savours little indulgences, a special tea or artisanal snack can feel like a small luxury. Even simple, meaningful stationery can become the heart of a gift that inspires creativity and reflection.

From there, think about how to complement your hero item. Small, thoughtful additions can transform a good gift into a truly memorable one. Pair a soothing bath product with a handcrafted treat, or add a handwritten note alongside a tea selection. Gifts that balance practical items with indulgent touches — like something useful for everyday life paired with a little luxury — feel thoughtful, generous, and personal.

Presentation is key! A beautifully wrapped gift in a box or basket, lined with tissue or fabric, instantly elevates the experience. Including a personal touch, like a handwritten note or a small surprise tucked inside, makes the unwrapping feel magical.

Don’t be afraid to mix items in creative ways. A relaxing bath product paired with a sweet treat, a plant or home décor piece paired with something fragrant or artisanal, or a stationery item paired with a delicate accessory — thoughtful combinations like these show care and attention, and make the gift feel curated rather than generic.

At the heart of every gift is the person receiving it. By starting with their interests, choosing a central item, thoughtfully pairing complementary pieces, and presenting everything beautifully, you can create a gift that delights, surprises, and leaves a lasting impression.

Ruby Tulip & Co.’s collection offers inspiration for every type of gift-giver, with options for relaxation, indulgence, creativity, and everyday beauty. With a little thought and imagination, any gift can be transformed into something meaningful and memorable.